The use of Instagram media in general is a forum for people to express their pleasure or passion to other users in the form of photos or videos. Instagram users can also tell their stories through Instagram Stories which disappear for 24 hours. Ecological Observation and Wetland Conservation (ECOTON) is a foundation established in the field of wetland conservation. By utilizing social media Instagram, ECOTON carries out its work program to invite and make people aware of the importance of preserving the environment free from non-degradable waste, especially plastic waste. This research aims to describe the meaning of messages in ECOTON Instagram photo and video posts. The research method used is qualitative research using Charles Sanders Pierce's semiotic theory to analyze signs and symbols in detail. This research shows that Ecoton has succeeded in utilizing Instagram social media to represent awareness of plastic waste comprehensively and effectively.
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Subrata et al. (2024) studied this question.