Online sales of plants are relatively new compared with other products. An online survey was used to measure online and in-store plant/flower spending from 1290 participants. Participants were satisfied with their online plant/flower purchases and spent $31.86 more on plants/flowers through online retailers than in stores. Participants’ social media use increased their in-store plant/flower spending but not online spending. Using Amazon, Google, and farm-direct online retailers increased both in-store and online plant/flower spending. Demographic characteristics did not influence online or in-store spending, except income which had a positive effect.
No takes yet. Share an insight, caveat, or question.
Rihn et al. (2024) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: