Reshaping Financial Experience: An Optimization Strategy Study on Short Video in the Promotion of Digital Financial Products

In the increasingly competitive field of digital finance, financial institutions can better establish connections with target customer groups through carefully designed short video promotions. This study explores the role and optimization path of short videos in promoting digital financial products from the perspective of short videos. By analyzing the user behavior and interaction patterns of short video platforms, combined with the characteristics of digital financial products, targeted promotion strategies have been proposed. These strategies can not only help financial institutions more effectively reach potential customers, but also enhance user engagement and loyalty.