College student tourism has become a hot topic, and at the same time, college students have become one of the main forces in the source market of tourism destinations. In this paper, by investigating and studying the factors of college students' tourism destination choice in Sichuan Province, we analyze the 18 influencing factors affecting college students' tourism destination choice in Sichuan Province by using factor analysis and put forward a series of targeted recommendations based on this, which will help the development of tourism in Sichuan Province and promote the development of China's domestic tourism industry.
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Zhuo et al. (2024) studied this question.
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