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July 23, 2024Cogent Business & ManagementOpen Access

The branding power of social media influencers: an interactive marketing approach

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ARAditi RajputAGAradhana Gandhi

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Rajput et al. (2024) studied this question.

synapsesocial.com/papers/68e5f50bb6db6435875899e2https://doi.org/10.1080/23311975.2024.2380807
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