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Owing to the political, economic and cultural shifts during the 1960s and 1970s in the United States, 1980s welcomed another group of trendsetters——yuppies, with the former tide of hippie movement gradually ebbing away. They characterized themselves by pursuing successful career, enjoying luxurious products and spiritual entertainment so as to deduct their materialism, pragmatism and hedonism in an alternative way.
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Hongkun Wei (2024) studied this question.
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