Selecting The Best Customer for A Plan to Reduce Wildlife Trade Based on A Comprehensive Evaluation Model

In order to reduce the negative impact of illegal wildlife trade on ecology and socio-economic development, this article proposes a plan called "Wildlife Trade Trap: Five Year Strategic Plan", which covers key areas such as policy, publicity, education, economic development, and international cooperation. This article constructs a comprehensive evaluation model based on Analytic Hierarchy Process (AHP), which allocates indicators such as publicity, education, fundraising, and social impact according to weights. The report provides a comprehensive analysis of the strengths of WWF, Traffic, UN Environment, and IUCN in reducing the illegal wildlife trade. The results show that IUCN is the best customer for executing projects.