Seeking for an Image and its Satirical Reading in a Foreign Language as a Cognition Tool Using the Example of Economic Concepts Research

Visual images are an integral tool for understanding abstract concepts, including in economics, where they can facilitate the understanding of complex ideas. However, this approach requires the language knowledge and the understanding of the cultural nuances specific to the society of people speaking that language. The paper presents an innovative approach to the study of economic concepts in a foreign language, which includes both the search for a visual image and its satirical reading. The results showed this method using could increase the level of perception, cognition and fixation of economic terms among students of non-linguistic universities studying a foreign language.