With the rapid development of the economy, it is particularly important to accurately calculate and assess the future value of enterprises. It is the basis of judgment for investors to make investment decisions and an essential step in the investment process, which is related to enterprises' future survival and development. There are many factors affecting the future value of an enterprise, including the financial soundness of the enterprise, market share, and market competition. By reviewing the literature, this paper proposes that the future market value of an enterprise has a certain correlation with the Chief Executive Officer's (CEO) facial expression, and this paper mainly focuses on the impact of the CEO's angry expression on the company's future market value, by decomposing the video into a series of sets of expression clips, using the Adaptive Augmented Sequential Feature Extraction in the Transformer system to model and identify the expression clips, and through the in the regression model to study to explore whether the effect of the angry emoji on the market value of Seven Nights is positive or negative, as well as the investors' reaction to the market.
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Lu et al. (2024) studied this question.
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