Growing a Sustainable Future: Exploring the Benefits and Challenges of Green Entrepreneurship

The continuous rise of green start-ups worldwide has undoubtedly addressed certain environmental challenges, yet several unresolved issues regarding their feasibility and performance persist. Throughout this journey, entrepreneurs have assumed a pivotal role in generating wealth, subsequently fostering economic development for both institutions and the overall country. Their primary focus centers on practical knowledge related to entrepreneurship and the creation of employment opportunities, aiming to mitigate income disparity and contribute to balanced regional development. Given the current environmental crises confronting the world, business leaders are compelled to explore novel approaches to conducting business. While green entrepreneurship is experiencing growth, it offers only a glimmer of hope towards sustainable development. This movement instills a sense of consumer awareness and promotes the production of environmentally friendly products. Incorporating green concepts into business models propels organizations towards a reasonable lead in the market. The investigation in this direction is inherently exploratory, offering insights into the realm of green entrepreneurship and playing a pivotal part in the Indian perspective. The study also sets the stage for an exploration of existing green entrepreneurship models, shedding light on successful green ventures within the country. This paper probes into the state of the art in literature, discussing various significant contributions found in previously published works. Furthermore, it serves as a call to action for entrepreneurs to research deeper into the dominion of green entrepreneurship, ultimately contributing to the sustainable future we collectively aspire to achieve.