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Platform envelope is a crucial strategy for platform ecosystem evolution. To delve into the "black box" of envelopment strategy mechanisms, this paper conducts an exploratory case study on Tencent, a representative platform enterprise, focusing on its path of platform envelopment. The study reveals that within the ecosystem context, the implementation of platform envelopment follows a mechanism chain encompassing "matching-analysis-sharing-stimulation".
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Jiaqi Shang (2024) studied this question.
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