Design Perspectives: The Value of Urban Greening as an Urban Cultural and Creative Products

Urban cultural and creative products are the presentation and marketing strategy of the comprehensive style of the city. Many research studies involve the excavation of urban regional characteristics or the renewal of urban natural spaces, but few studies emphasize the cultural connotation of urban greening. This article clarifies the potential value of greening as a cultural product from the perspectives of natural, historical, and social-cultural values, establishing the significance of urban greening productization. Then, by summarizing the existing urban greening design ideas, it is confirmed that the gaps in product design lie in cultural awareness and resource integration. These findings indicate that under the perspective of cultural and creative design, establishing context through cultivating cultural atmosphere and symbolizing cultural semantics and co-creation can provide a reference for urban greening and cultural creative design methods, thereby bringing new ideas to cities in improving cultural soft power from the perspective of natural resources.