Video-Administered Questionnaire: Psychometric Properties and Comparison with a Text-Based Format

Short videos have become popular online content. This study experimentally examined the feasibility of presenting items of an online psychological questionnaire as short videos (VQ) and compared this method to a traditional text-based administration (TQ) using a convenient online sample of N = 321. VQ was administered either by a male (VQM) or a female (VQF) administrator. Strict measurement invariance was established across both methods. No significant differences emerged in the methods’ break-off rate, reliability, or criterion validity. It seems that neither the social desirability nor the interviewer effect had any notable influence on VQ. The completion time was faster in VQM compared to TQ, suggesting that video administration is not necessarily slower. Respondents also rated VQ as the more enjoyable method. The results of this exploratory study suggest that videos could be an advantageous form of psychological questionnaire administration, although replication is necessary.