Иконографията като плакат на логосното развитие на доктриналната византийска мисъл

The article presents an attempt to search for a different path to a philosophy of Byzantine iconography, which, through the construct of virtual transcendentalism, heuristically allows to understand the icon as a poster of the logos development of Byzantine doctrinal thought in the context of the logos development of European philosophy, summarized by the concept of logodynamism (a new term introduced by the author), which embeds medieval Christian thought in the logos environment from Heraclitus, Parmenides through Plato and Aristotle to modern European philosophy and enables the search for modern ways of understanding Christian phenomena, such as Byzantine iconography. The article brings out the connection of the icon with the archetypal and contemporary forms of the poster through the idea of message and image as a cultural phenomenon and thus achieves a different ontological status for the icon, making sense of its positioning in the contemporary cultural environment.