The Public Health Impact of a Ban on Flavored Cigars: A Decision-Theoretic Policy Framework

Abstract Introduction Half of adult cigar users report flavored cigars as their usual brand. The Food and Drug Administration proposed prohibiting “all characterizing flavors in cigars” and “menthol… in cigarettes.” We provide evidence on cigar and cigarette transitions and a framework to assess the impact of a U.S. flavored cigar ban. Aims and Methods Using Population Assessment of Tobacco and Health survey waves 1–4, we estimated use patterns and annual transitions among flavored cigars, non-flavored cigars, cigarettes, and among adults aged 18–34 and aged ≥35. We also consider electronic nicotine delivery systems (ENDS)-related transitions. We developed a decision-theoretic framework for examining the impact of a flavored cigar ban alone, and the impact of a flavored cigar with a menthol cigarette ban with and without a non-tobacco flavored ENDS ban. Results Cigar users exhibited less stable use than cigarette users, with a large portion of cigar users switching to cigarette use each year. Past studies provide limited information on transitions between cigar and ENDS use. Our policy framework suggests that imposing a flavored cigar ban alone may be partially undermined by the substitution of menthol cigarettes for flavored cigars. While adding a menthol cigarette to a flavored cigar ban is expected to improve public health, a simultaneously implemented ENDS may offset some of the gains. Conclusions Our analysis suggests the information necessary to gauge the public health impact of a cigar flavor ban alone and with flavor bans on cigarettes and ENDS. Further research is needed on ENDS vis-a’-vis cigar use, and the impact of enforcement and non-flavor-related policies on flavor ban effectiveness. Implications Unlike menthol cigarette use and menthol bans, flavored cigar use and flavored cigar bans have received minimal attention. Transitions from cigars, especially dual and flavored use, are generally common compared to cigarettes. Our policy framework suggests important public health impacts. A flavored cigar ban absent a menthol cigarette ban may be partially undermined by the substitution of menthol cigarettes for flavored cigars. Adding a menthol cigarette ban is expected to offset such substitution and improve public health. However, simultaneously adding an ENDS with a flavored cigar and menthol cigarette ban may reduce the public health impact of a menthol cigarette and cigar flavor ban since flavored cigar users would be less able to substitute a lower-risk alternative.