July 13, 2024Journal of Linguistics Literary and Communication Studies

Influence of Traffic Visual Communication on Road Safety amongst Boda-boda Motorcyclists in Kenyan Cities

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Visibility and comprehension of traffic visual communication correlate positively with favourable attitudes toward road safety and self-reported regulatory compliance.
Mixed-method research across four urban centres evaluated 399 Boda-boda motorcyclists using stratified sampling, semi-structured surveys, and expert thematic data analysis.
Findings highlight that clear traffic visual communication can drive sustainable behavioral change, calling for multifaceted communication interventions to protect motorcyclists.

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Implication

Mixed-methods study reveals traffic visual communication correlates with improved safety compliance in Boda-boda motorcyclists, highlighting the need for multifaceted interventions.

Cite This Study

Nthoki et al. (2024) studied this question.

synapsesocial.com/papers/68e60780b6db64358759a780 https://doi.org/10.58721/jllcs.v3i1.618

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Implication

Mixed-methods study reveals traffic visual communication correlates with improved safety compliance in Boda-boda motorcyclists, highlighting the need for multifaceted interventions.

Influence of Traffic Visual Communication on Road Safety amongst Boda-boda Motorcyclists in Kenyan Cities

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Discussion

Implication

Cite This Study

Influence of Traffic Visual Communication on Road Safety amongst Boda-boda Motorcyclists in Kenyan Cities

Key Points

Discussion

Implication

Cite This Study

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