The research examines the dynamic field of health tourism, with an emphasis on the contribution of female entrepreneurs. It highlights the convergence of wellness and medical tourism offerings within the sector and the possibilities for expansion in European and Romanian contexts. Personal achievement, market potential, and societal contributions are significant driving forces for women engaging in this field. The necessity for deliberate support and the establishment of policies sensitive to gender issues to create a welcoming and varied space for women in health tourism is acknowledged.
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Tulbure et al. (2024) studied this question.
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