What question did this study set out to answer?

To examine how women entrepreneurs in the tourism sector balance commercial objectives with the preservation and transmission of cultural heritage through the lens of social feminism theory.

July 7, 2025Tourism ManagementOpen Access

Women entrepreneurs as cultural custodians in tourism: A social feminism theory perspective

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Authors

LALevent AltınayOxford Brookes University ETEmete TorosUniversity of Kyrenia SVSanaz VatankhahUniversity of Bedfordshire

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Implication

Qualitative study reveals dual economic and cultural stewardship in female tourism entrepreneurs, highlighting gendered social roles as mechanisms for sustainable community preservation.

Key Points

To examine how women entrepreneurs in the tourism sector balance commercial objectives with the preservation and transmission of cultural heritage through the lens of social feminism theory.
Conducted a qualitative investigation using 26 semi-structured interviews with women tourism entrepreneurs in Cyprus.
Applied thematic analysis to evaluate how gendered social roles, cultural expectations, and entrepreneurial agency interact.
Identified five interrelated dimensions of entrepreneurial action: cultural identity, integration, advocacy, collaboration, and resilience.
Demonstrated that women entrepreneurs extend beyond conventional commercial roles to serve as transformative cultural custodians, leveraging gendered social expectations to foster local sustainability.

Cite This Study

Altınay et al. (2025) studied this question.

synapsesocial.com/papers/6a0f6e1b4fb650da4ffe2395 https://doi.org/10.1016/j.tourman.2025.105267

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Implication

Qualitative study reveals dual economic and cultural stewardship in female tourism entrepreneurs, highlighting gendered social roles as mechanisms for sustainable community preservation.

Women entrepreneurs as cultural custodians in tourism: A social feminism theory perspective

Discussion

Member takes

Implication

Key Points

Cite This Study

Women entrepreneurs as cultural custodians in tourism: A social feminism theory perspective

Discussion

Member takes

Implication

Key Points

Cite This Study

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