Design and Experimental Study of Interactive Experiences in Architectural Heritage Education Based on Mobile Augmented Reality Technology

As globalization accelerates and technology advances, the education and transmission of architectural heritage face new challenges and opportunities. Mobile augmented reality (MAR) technology offers innovative means for presenting and educating about architectural heritage, enhancing user experiences and interactivity through the overlay of virtual information. This study explores the application of MAR in architectural heritage education, examining its potential to enhance educational outcomes, increase user engagement, and foster awareness of heritage conservation. While the technology has been widely explored in other educational fields, its application in architectural heritage remains insufficient, particularly in the design of collaborative tasks, assessment of user satisfaction, and implementation of incentive mechanisms. This paper encompasses three research components: a detailed description of collaborative tasks in architectural heritage education using MAR, the development of a satisfaction model to evaluate the effectiveness of these tasks, and the construction of an educational collaboration incentive mechanism. Through this study, the paper not only enriches the application of MAR in cultural heritage conservation but also provides theoretical and empirical support for future related studies.