The Impact of Eco-Frienly Features of a Destination on Tourist Satisfaction – The Case of Montenegro

Green attributes represent a vital aspect of the tourism offer that enhances the postmodern destination product. By integrating green offering potential, destinations raise the level of tourist engagement which in turn initiates higher consumption. Although the importance of the green aspects of tourist offer has been identified, there is a gap in the existing literature on the importance of eco-friendly features of a destination to the tourist satisfaction. The aim of this study is to analyze the effects of experiential dimensions by eco-friendly features of a destination on tourist satisfaction. Using descriptive statistics and Pearson's correlation coefficient on a sample of 80 respondents, the results indicate that there is a statistically significant and positive relationship between tourist experience of eco-friendly destination product and satisfaction. This study can provide a basis for understanding the principles of generating a unique tourist experience through green activities and as such can serve as a premise when planning a green product development strategy at the level of a tourist destination.