What does this research mean for the field?

Ascribed responsibility and personal norms are indispensable prerequisites for high levels of eco-friendly participation among coastal tourists, whereas specific green destination attributes and environmental empathy enhance participation but are not strictly necessary. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how green coastal attributes influence tourists' eco-friendly behaviors through cognitive, emotional, and moral mechanisms.

May 16, 2026ABAC JournalOpen Access

Linking green coastal attributes to sustainable behavior: a cognitive–affective–normative model of coastal tourists

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Authors

CPChitlada PinthongBurapha University

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Implication

Randomized trial tests impacts of green attributes on eco-friendly participation in coastal tourists, suggesting essential cognitive and normative influences.

Key Points

To examine how green coastal attributes influence tourists' eco-friendly behaviors through cognitive, emotional, and moral mechanisms.
Survey data was collected from 600 tourists in Thailand's Eastern Economic Corridor.
Partial least squares structural equation modeling was used to assess attribute effects.
Necessary condition analysis identified essential prerequisites for high eco-friendly participation.
Personal norms were the strongest predictors of eco-friendly participation.
Ascribed responsibility significantly influenced personal norms and was necessary for high participation levels.
Green attributes and environmental empathy were not essential but showed varied effects on awareness and responsibility.

Cite This Study

Chitlada Pinthong (2026) studied this question.

synapsesocial.com/papers/6a080a5aa487c87a6a40c48a https://doi.org/10.1108/abac-01-2026-0028

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Implication

Randomized trial tests impacts of green attributes on eco-friendly participation in coastal tourists, suggesting essential cognitive and normative influences.

Linking green coastal attributes to sustainable behavior: a cognitive–affective–normative model of coastal tourists

Discussion

Member takes

Implication

Key Points

Cite This Study

Linking green coastal attributes to sustainable behavior: a cognitive–affective–normative model of coastal tourists

Discussion

Member takes

Implication

Key Points

Cite This Study

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