What does this research mean for the field?

In coastal tourism settings, peripheral-route cues such as emotional and aesthetic appeals strongly predict pro-environmental attitudes and policy adherence, while both central and peripheral cues function as essential necessary conditions for achieving high compliance. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how message-based persuasion influences pro-environmental attitudes and sustainability policy adherence among domestic coastal tourists.

August 27, 2026Tourism and Hospitality Research

Persuasion for sustainability: An elaboration likelihood perspective on visitors’ intentions for sustainable coastal cities—A case study of Thailand’s Eastern Economic Corridor

View Full Paper

Ask AI

Bookmark

Authors

CPChitlada PinthongBurapha University MWManeenate WorrachananunBangkok University PFPipatpong FakfareBangkok University

Discussion

Member takes

Implication

Survey analysis reveals that peripheral communication cues drive sustainability policy adherence in coastal tourists, suggesting both emotional and informational appeals are necessary for compliance.

Key Points

To examine how message-based persuasion influences pro-environmental attitudes and sustainability policy adherence among domestic coastal tourists.
Surveyed domestic visitors to Thailand’s Eastern Economic Corridor to capture responses to central- and peripheral-route persuasive messaging.
Utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) to test sufficiency-based pathways and Necessary Condition Analysis (NCA) to identify essential constraints.
Applied combined importance–performance map analysis (cIPMA) to isolate key bottlenecks restricting policy compliance.
Peripheral-route cues, particularly emotional and aesthetic elements, significantly predicted pro-environmental attitudes and policy adherence, whereas central-route cues showed no significant sufficiency effects.
Necessary Condition Analysis demonstrated that both central- and peripheral-route cues are indispensable baseline requirements for visitors to reach high levels of policy adherence.
Importance–performance mapping identified critical communication bottlenecks that must be resolved to optimize voluntary sustainability compliance.

Cite This Study

Pinthong et al. (2026) studied this question.

synapsesocial.com/papers/6a8fea0d10c91c1e926221be https://doi.org/10.1177/14673584261480739

View Full Paper

Ask AI

Bookmark

Implication

Survey analysis reveals that peripheral communication cues drive sustainability policy adherence in coastal tourists, suggesting both emotional and informational appeals are necessary for compliance.

Persuasion for sustainability: An elaboration likelihood perspective on visitors’ intentions for sustainable coastal cities—A case study of Thailand’s Eastern Economic Corridor

Discussion

Member takes

Implication

Key Points

Cite This Study

Persuasion for sustainability: An elaboration likelihood perspective on visitors’ intentions for sustainable coastal cities—A case study of Thailand’s Eastern Economic Corridor

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider