Research on Online Marketing Strategies for Small and Medium-sized Enterprises in Wenzhou under the Background of Digital Economy

Wenzhou is engaged in the active exploration of the deep integration of the digital and real economies with the objective of promoting high-quality economic development. This article will conduct research and analysis on small and medium-sized enterprises in Wenzhou, summarize the current development status and challenges of online marketing for these enterprises, study the channels and approaches for updating the content and methods of online marketing under the background of the digital economy, and propose new online marketing strategies suitable for Wenzhou's small and medium-sized enterprises in terms of marketing concepts, market development, talent matching, and regulatory system, in order to plan for the integrated development of Wenzhou's small and medium-sized enterprises and online marketing.