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This is a Quantitative Study study.

October 13, 2025Liquidity

Implementation of Digital Marketing for Small and Medium Enterprises

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This research analyzes digital marketing effects on small and medium enterprises, highlighting key factors influencing implementation.

Digital marketing implementation significantly impacts SME performance, particularly among women entrepreneurs.
Key variables include entrepreneur aspects such as gender and business scale affecting marketing practices.
The study involved 184 SMEs in West Sumatera, examining how infrastructure limits digital marketing adoption.
Descriptive analysis reveals resource constraints hinder SMEs from fully leveraging digital marketing potential.

Hakimi et al. (2024) studied this question.

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