A Practical Study on The Integration of Business and Philanthropy Enabled by Data

[Objective/Significance] To explore the mechanism of data empowerment "business + public welfare" integration, and open the black box of data empowerment in the field of commercial philanthropy. [Method/Process] A single case study is adopted, taking the logical conflict of the integration of business and public welfare as the starting point. [Result/Conclusion] Because of its intelligent ability, connection ability and analysis ability, data empowerment provides tools for the information supply, information interaction and data application of Shantao, and is the basis for realizing communication and interaction, supply and demand matching and public welfare supervision. In addition, due to the problems of organizational convergence and immature technology, this development model still has many obstacles.