Data Democratization in Business Intelligence and its Role in Increasing Efficiency within Multi-National Organizations

Study’s main aim was to shed the light on data democratization as one of business intelligence practices and examine its influence in increasing efficiency within multi-national organizations in terms of (accessibility, interpretability, collaboration, governance, empowerment, scalability and feedback loop). Reaching that aim was done depending on quantitative approach in which we employed a questionnaire self-administered by (261) individuals. Through SPSS dealing with primary data; results of analysis indicated that data democratization in business intelligence statistically influence efficiency within multi-national organizations. Among the chosen sub-variables of study, it was found that scalability in business intelligence statistically influence efficiency within multi-national organizations.