Access to Big Data has drastically improved the way companies collect and utilize information in the course of the strategic decision-making process within this dynamic business environment. This paper examines the role of Business Intelligence in generating vast amounts of data by focusing on technologies, software, and programs within IT companies. It aims to assess the level of familiarity and interest in BI among employees, identify challenges that hinder effective BI implementation, monitor the reputation of AI technologies, and evaluate the impact of AI on overall operational performance. This research employs both qualitative and quantitative techniques to provide comprehensive insights into the intersection of enterprise intelligence and large-scale data, highlighting the anticipated benefits and potential challenges at this junction. The findings emphasize the critical role of business intelligence in enhancing decision-making, profitability, and operational performance in a digital world.
Aljarrah et al. (Mon,) studied this question.