Exploring business intelligence in the time of big data: Methods, software, and implementations

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This research explores challenges and impacts of business intelligence and AI technologies on operational performance.

Business intelligence enhances decision-making and profitability in companies, especially in the big data era.
The research identifies software and technologies that boost business intelligence, aiming to address implementation challenges.
Qualitative and quantitative techniques were utilized to assess familiarity and interest in business intelligence among employees.
The findings underscore the importance of AI technologies in improving operational performance but also highlight potential implementation challenges.

Aljarrah et al. (2025) studied this question.

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