The Sustainable Development Model of China’s Tourism-Based Poverty Alleviation Industry: Analysis of the Configuration of an Active Government, an Efficient Market and a Caring Society

Tourism-based poverty alleviation strategies have played an important role in China’s efforts to eliminate poverty. In the post-poverty-alleviation era, the mechanism by which the government, market and society jointly promote the sustainable development of the tourism-based poverty alleviation industry requires further research. Based on data from 33 tourism-based poverty alleviation demonstration counties in China, this paper uses the fsQCA method to explore the role positioning and function of the three major entities of government, market and society. The results show that no single condition can promote the long-term development of tourism-based poverty alleviation. Four modes are proposed: government financial support, resource endowment, ecosystem tourism and multisubject coordination. The government provides a diverse and sustainable “haematopoietic” mechanism by focusing on different elements in each path. In addition, public tourism services are crucial to the long-term mechanism of tourism-based poverty alleviation.