A Study on Cashless Payments in Retail Businesses in Rural Areas of Kurnool District of Andhra Pradesh

In India post demonetization, cashless transactions have emerged as a significant trend in the Indian economy. They are touted for their convenience, simplicity, and enhanced safety compared to cash transactions. This shift is notably affecting the spending habits of rural residents in Kurnool district, Andhra Pradesh. The purpose of this article is to explore rural attitudes towards cashless transactions. A study conducted among 100 respondents revealed that 65% of rural residents engage in cashless transactions, particularly those with higher education levels. However, 35% of respondents still do not use cashless methods. These findings underscore the need for education and awareness programs aimed at rural communities to promote cashless transactions. Such initiatives could play a crucial role in fostering economic development and transforming spending patterns in these areas.