Study on the Construction of Paid Traffic Test Model for Tiktok Car Account

Since its launch in 2016, Tiktok has developed into the world's largest short video platform, with a broad user base and far-reaching market influence. Tiktok's traffic circle breaking logic mainly depends on its powerful recommendation algorithm, which can help us test works, quickly review and leverage natural traffic. We need to understand and master Diaoyin's delivery logic and strategy, including the selection of delivery time and delivery strategy for target users. This paper aims to explore the test project planning under the new media environment, using the business model canvas and SPSS data analysis software, taking Tiktok as an example, to analyze its background, test methods, test conclusions and analysis.