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With the continuous development of social media, the way of brand communication is also constantly evolving. TIKTOK As the world's leading short video sharing platform, it has become one of the preferred platforms for many brands to communicate with the help of their huge user groups. First objective describes the present situation of the brand in the TikTok spread promotion, second from the audience, content, type, etc., found that overseas brands on the TikTok communication activities when the audience fuzzy, content homogeneity, new type of spread quantity, analyze the audience demand, lack of innovation, push area, and put forward the attention to interaction, content diversification, multi-channel integration strategy, hope to provide a reference for related enterprises.
Hu et al. (Tue,) studied this question.