Indonesian Muslimah Influencer's Fashion Style on Social Media

This article aims to explain the fashion style of 3 well-known Muslim women influencers in Indonesia from a fashion perspective. The development of Muslim fashion is inevitable due to the increasingly massive distribution of technology in various layers of society. The more widespread internet also affects the flow of information about Muslim fashion. Influencers also flourish in line with the development of social media networks. The presence of Muslim influencers is able to boost the style or fashion sense of young people with a variety of interesting combinations in the use of motifs, colors or styles of clothing. Indonesia has 3 influential Muslim influencers in social media networks, because they have tens of millions of followers and excel in their fields. Among them are Laudya Chintya Bella, Zaskia Sungkar and Ria Ricis. The method used is with a descriptive approach, which is explaining result with the aim of validating the phenomenon that the author is researching. The results obtained from the 3 influencers are that the influencers have different visuals of Muslim clothing from one another, having their own distinctive styles both in the selection of styles, shapes or colors. This article can be a reference for young people who want to look trendy with the latest outfits without having to abandon their Islamic identity.