This study analyzes the transformative impacts of digitalization on property marketing. It explores how technology and computer have reshaped conventional promotion methodologies, affecting how people find property, client engagement, and deals forms. This research investigates the usage of social media promotion, information analytics, and online listing platforms, analyzing their effectiveness in enhancing property marketing outcomes. The discoveries uncover a noteworthy move towards digital-centric approaches, highlighting the significance of leveraging innovation for competitive advantage within the modern real estate market.
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Irfan et al. (2025) studied this question.
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