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July 2, 2024Current Issues in Tourism

‘Are ad endorsements really annoying?’ The impact of advertising in short-form tourism videos on tourists’ information processing

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HZHan ZhouTSTao SunKZKaige Zhu

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Cite This Study

Zhou et al. (2024) studied this question.

synapsesocial.com/papers/68e61a58b6db6435875acad9https://doi.org/10.1080/13683500.2024.2371029
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