The Sociology of Managerial Communication in the Era of Artificial Intelligence

Managerial communication has undergone concurrent evolution with organizational theories, starting from the twentieth century. Technological progress, evidenced by the emergence of computers and the expansion of networks, has diversified communication methods in the digital era. Subsequent research has focused on sociological theories such as the classical management theory by Fayol and Weber, the Human Relations Theory, and McGregor's X and Y theory. Currently, Artificial Intelligence (AI) fundamentally alters managerial communication, bringing increased efficiency, predictive analytics, and automation. A study at MASPEX Romania highlights the positive impact of AI on reporting and collaboration processes. However, ethical dilemmas arise, including those related to privacy and social impact, necessitating regulation and heightened attention. The objective of this study is to investigate the impact and implications of Artificial Intelligence in the context of managerial communication in organizations.