Research on the Strategy of Promoting Innovation in Art Education Management in Colleges and Universities Through Self-Media Platforms

Art education is an important part of China’s socialist education system. It can improve students’ aesthetic literacy, stimulate their innovative potential, open up their thinking patterns, and enrich their emotional expressions, which plays an important role in improving students’ comprehensive quality. With the rapid development of network information technology, the relationship between self-media platforms and the management of art education in colleges and universities is becoming increasingly close. This paper aims to explore the innovative strategies of self-media platforms to promote the management of art education in colleges and universities, and to promote the innovative reform of art education management in colleges and universities.