Impact of Public Purchasing Platform‘s CSV on Trust, Quality of Information Exchange and Long-term Orientation

Purpose: In this research, examine the effect of CSV (creating shared value) of public purchase platform on long-term orientation, and among them, the relationship between trust, quality of information exchange was investigated. The purpose of this research was to provide implications through empirical analysis. Research design, data, and methodology: To test hypotheses, we collected questionnaires from purchasing and marketing managers. Total 355 questionnaires are used for empirical analysis. We used the structural equations modeling to test hypotheses. Results: The results for study revealed that, first, it was showed that economic CSV did not affect trust (credibility and benevolence). Second, social CSV was found to have a significant positive effect on trust (credibility and benevolence). Third, we found that trust (credibility and benevolence) had a significant positive effect on quality of information exchange. Finally, it was found that quality of information exchange had a significant positive effect on long-term orientation. Conclusions: First, it was found that the public purchasing platform