Identification of Traditional Culture Communication in Social Media Based on Information Dissemination Tree

In the era of social media platforms like Douyin, preserving the essence of traditional Chinese culture while adapting it to contemporary trends is crucial for its continued relevance and vitality. This paper delves into the practical implications of leveraging social media for cultural communication, emphasizing communication strategies tailored to platforms like Douyin. It introduces two novel algorithms for generating Douyin information dissemination trees: one based on retweeting relationships and another optimized for rapid dissemination. Comparative experiments assess the performance of these algorithms and analyze the node distribution within dissemination trees, aiming to enhance the dissemination power of traditional culture and foster its inheritance and innovation.