The Promotion Effect of Green Consumption Behavior of College Students Based on Digital Era

Green development plays an important role in promoting low-carbon economy. In the construction of digital modernization, college students are in the main position, and the cultivation of green consumption concept promote overall development of college students. College students are not enthusiastic in consuming green products, their green consumption actions do not keep pace with their green consumption consciousness, and there may be deviations in the choice of green consumption methods. Based on the above problems, this paper explores the strategies of cultivating green consumption among college students by using literature research, questionnaire analysis and evolutionary game analysis from society, school, family and themselves.