The Impact of Uniform Components on Uniform Satisfaction and Major Attachment: Focusing on Airline Service Majors

This study analyzed the impact of uniform components on uniform satisfaction and departmental attachment among aviation service majors in the Gwangju and Jeonnam regions. The research examined the influence of three key components—symbolism, aesthetics, and functionality—on uniform satisfaction and departmental attachment. Data collection was conducted through an online survey from March 15 to May 17, 2024, with 178 valid samples analyzed. The results showed that the symbolism, aesthetics, and functionality of uniforms positively influenced uniform satisfaction, with symbolism having the most significant impact. Additionally, it was found that functionality and symbolism significantly affected departmental attachment. Uniform satisfaction also played a positive role in increasing departmental attachment. This study confirmed that enhancing the design, functionality, and symbolism of uniforms can boost students' sense of belonging and pride, thereby improving their attachment to the department. These findings reaffirm the importance of uniforms and suggest ways to strengthen university competitiveness.