Fashion, consumer culture, and class struggle

Toile de Jouy, a distinctive textile associated with the world of fashion, originated in France during the 18th century. Initially embraced by the aristocratic class, it has since transcended social boundaries to become a prevalent phenomenon in contemporary society. In this paper, I will explore the underlying themes that highlight the social dynamics depicted in the narratives portrayed on this fabric. From a conceptual perspective, this study aims to illustrate the intrinsic relationship between the labor of the proletariat and the consumption patterns of the bourgeoisie as reflected in Toile de Jouy. Drawing upon the theoretical frameworks of Karl Marx and Jean Baudrillard, I will investigate the interrelation between fashion, means of production, consumer conduct, and simulated phenomena.