Bamboo Craft Industries: Linking Tourism, Cultural Communication, and Local Value Sustainability in Leuwinutug Village

Purpose of the Study: Bamboo weaving is a form of handicraft that involves the interlacing and crossing of bamboo threads to create patterns or objects. This artistic work at the Kaniswara Craft Center is designed to depict specific communication messages or information. The objectives of the study are to assess the design quality of woven bamboo products at the Kaniswara craft center in Leuwinutug village, and to examine how the design of these products serves as a means of cultural communication at the Kaniswara village craft center. Methodology: The research employed a descriptive qualitative approach, including methods such as observation, interviews, and documentation to gather information from the proprietors and craftspeople of the Kaniswara Craft Center. This research focuses on studying and analyzing the design and quality of woven bamboo items at the Kaniswara craft center, which serves as a representation of cultural communication. Main Findings: The findings and analysis of this study demonstrate that Kaniswara bamboo woven exhibits excellent quality, as evidenced by the meticulousness of the weaving, the functionality of the woven material, and its longevity. The craftsmen at the Kaniswara craft center produce exceptional woven bamboo goods that showcase their artistic inventiveness, which is a cherished cultural treasure in the surrounding area. Art items portrayed as handicrafts at the Kasiwara center serve as a means to comprehend cultural communication. The Kaniswara craft center in Leuwinutug village produces high-quality woven bamboo items, as evidenced by the dimensions and elements of product quality, including the woven Kaniswara bamboo products. Some advantages of woven bamboo products are their affordable price, diverse range of shapes and patterns, distinct product qualities, excellent durability, versatile functionality, and ease of use and maintenance. In order to attract consumers, the Kaniswara Craft Center should enhance its product designs by including diverse woven bamboo patterns. Implication/Applications: This expertise is crucial for tourism stakeholders, particularly tourist village managers and the government, who are extensively creating similar tourism offerings across Indonesia. The originality of the study: This study is subject to restrictions regarding the geographical area from which the sample was drawn. Hence, researchers anticipate future studies exploring analogous concerns in alternative creative hubs or communities.