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June 30, 2024Korean Academy Of International Commerce

Study on the Impact of Packaging Design Elements and Perceived Value of Sugar-Free Tea Beverages on Consumer Purchasing Behavior

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Authors

NDNing DingKYKyong-Jun YunMCMaowei Chen

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Cite This Study

Ding et al. (2024) studied this question.

synapsesocial.com/papers/68e62882b6db6435875bb202https://doi.org/10.18104/kalc.2024.39.2.229
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Brand Perception and Purchase Intention of Tea Packaging Design among Generation Z in China: An Empirical SEM Analysis2026
  2. 2Visual elements in food packaging and consumer choice: a moderated mediation analysis of consumer satisfaction in the tea market2026
  3. 3A Study on Chinese Consumer Preference for the Tea Packaging Design: Focusing on the Comparative Analysis of China, Korea, and Japan Tea Packaging Designs2024
  4. 4Beyond the Box: Packaging and Branding as Tools for Differentiation in a Competitive Retail Market2024 · 1 citations
  5. 5Applying Kansei Engineering and Eye Movement to Packaging Design Elements—A Case of Tea Packaging Design2024 · 10 citations