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June 30, 2024Journal of Education and Social Studies

Effect of Social Media Influencers’ Credibility on Consumers’ Purchase Intentions: A Mediating and Moderating Analysis

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Authors

MAMuhammad AbdullahKhyber Medical CollegeHFHassan FarooqLoyola University Medical CenterSMSana MukhtarMohammad Ali Jinnah University

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Abdullah et al. (2024) studied this question.

synapsesocial.com/papers/68e62886b6db6435875bb46bhttps://doi.org/10.52223/jess.2024.5232
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Effect of Social Media Influencer Marketing on Consumer Purchase Intention in Pakistan: The Mediating Role of Credibility and the Moderating Role of Trust2025
  2. 2Analyzing the Impact of Social Media Influencers on Consumer Shopping Behavior: Empirical Evidence from Pakistan2024 · 16 citations
  3. 3The influence of endorser credibility and brand credibility on consumer purchase intentions: Exploring mediating mechanisms in the local apparel sector2024 · 5 citations
  4. 4The Influence of Fashion bloggers on Consumer Behavior: Exploring Credibility, Engagement, and Homophily among consumers in Lahore, Pakistan2024
  5. 5Impact of social media celebrities credibility on followers’ online purchasing behavior: mediating role of followers’ loyalty2025 · 5 citations