Unraveling the Media Crisis in Pakistan: A Qualitative Analysis of the Root Causes of Media Layoffs and Closures

Currently, Pakistan's media industry is facing a severe crisis, some employees have been fired, the remaining staff are asked to work for half their initial pay and many media houses have shut down. Therefore, this qualitative study proposes to explore the origin of this deepening recession crisis by conducting an interview analysis of the documentary titled "Sahafat Kay Nae Aofuq" which presents the professional journalists grappling with these issues directly. The research shows that recession, fallout with governments, and technological advancement are the main causes of the present media chaos. All these factors have not only led to insecurity for the media organizations but also have significantly affected media workers' source of income as well as their motivation. Thus, in tackling the above-mentioned factors, the study aims to offer feasible solutions for the stabilization of the media industry within Pakistan to help the media fraternity survive.