To Study the Effect of Influencer Marketing on Consumers' Choices of Travel Destinations

Influencer marketing introduces unknown destinations to the general public. This is an unprecedented trend in travel history, allowing people all over the world to submit their travel preferences. The rise of social media platforms like Instagram, YouTube, and Facebook has had a profound impact on current trends, capturing the attention of influencers and business owners alike. This has led influencers to curate compelling travel content with the aim of inspiring social media users to explore the destinations they recommend. The study intends to investigate various theories and studies that aid in understanding what motivates people in Gujarat state to travel to various destinations. The researcher has applied various cross tabulation, binomial test, independent t- test, and chi square test to check the association between influencers marketing and the consumer’s choice towards travel destinations.