The impact of art goods on museum identity establishment

A museum shop directly engages with visitors and delights them through art goods.The art goods in the museum shop are not just goods, but interact with visitors to form the museum's unique brand identity.Therefore, unlike the existing studies, which are limited to the perspective of strengthening the design development of art goods, this study aims to study museum identity construction from a new perspective.First, we studied the function of art goods to establish their identity and create a new relationship with museum visitors.The research methodology examined art goods from museums in Korea and abroad and analyzed what constitutes a museum's identity and what factors influence it.The analysis showed that art goods reflect the museum's identity, effectively communicating the museum's message and values to visitors, and contributing to emphasizing the museum's uniqueness and cultural identity.We hope that future research will explore the relationship between museums and art goods.