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Environmental sustainability refers to maintaining ecological balance. Human activities have historically contributed to carbon emissions and environmental degradation, exacerbating global climate change and threatening the planet's habitability. To address these challenges and achieve sustainability goals, the LIFE initiative was introduced. It aims for widespread global adoption to yield significant benefits such as reducing energy inequalities, mitigating air pollution, achieving cost savings, and enhancing overall well-being and health.India faces several pressing environmental issues, including increasing atmospheric CO2 levels, accelerated melting of Himalayan ice sheets at rates ten times faster than in previous centuries, projections of a 2-6 feet rise in global sea levels by 2100, and potential economic losses estimated at 18% of GDP by 2050 if no climate action is taken (Source: Swiss Re). This paper will comprehensively explore the expansive scope and objectives of the LIFE campaign, emphasizing its focus on promoting a sustainable lifestyle for the environment. Additionally, it will detail strategies for effective implementation, particularly through widespread awareness campaigns aimed at fostering a global community committed to environmental stewardship.
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Sarvapriya Singh (2024) studied this question.
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