Indigenous Knowledge in Entrepreneurship and Cultural Tourism in the Rural Areas

Abstract This study investigates the influence of indigenous knowledge systems on indigenous entrepreneurship and sustainability practices. Through a deductive approach, qualitative data was collected from fifteen business owners using systematic random sampling. Extensive one-on-one interviews and focus group discussions were conducted to gather in-depth perspectives. The findings reveal that a significant proportion of the entrepreneurs actively incorporate indigenous knowledge into their business operations. Additionally, cultural tourism is experiencing a surge, although largely operating in the informal sector. Notably, the agripreneurs face substantial challenges in accessing mainstream markets, a predicament shared by entrepreneurs across various sectors. The conversations with the participants unveiled multidimensional obstacles hindering their progress, including inadequate capital, limited access to funding opportunities, and discriminatory practices by financial institutions. Furthermore, the study highlights the need for comprehensive support mechanisms to foster indigenous entrepreneurship and promote sustainable practices rooted in traditional knowledge systems.