Advancing Tourism Through Culture and Innovation Based Events

Event tourism plays a crucial role in promoting cultural preservation, economic growth, and community development. The case study of Pasar Kangen exemplifies how an event-based approach can revitalize traditional markets, foster cultural appreciation, and contribute to the local economy. Overall, this research offers insights into new perspectives on ceremonial tourism at Pasar Kangen, providing a unique ambiance during the event. This study employs a descriptive qualitative research method. The findings of this research are as follows: first, event tourism has emerged as a new model in local community development. Second, Pasar Kangen can be considered a new destination within the tourism concept. Pasar Kangen successfully combines culture, cuisine, attractions, and nostalgic experiences into a cohesive whole that attracts visitors, both local and international. Market-based event tourism like Pasar Kangen offers an alternative in developing the tourism sector while preserving local values and leveraging the uniqueness of local cultural traditions.